To get access to Chemicalize as a new institutional user first you need to have a ChemAxon account/Pass. In case you don't have an account yet, you can easily create one.
To do so first go to ChemAxon's website and click on the Log In link in the menu.
This will direct you to the login page of the website.
To create your ChemAxon account/Pass click on the Create account link and fill in and submit the registration form (partly shown below).
Once you have an active ChemAxon account/Pass, you can log in to Chemicalize with it.
After successfully logging in, you are ready start using Chemicalize. You can find your profile menu on the right side.